Adam Vicarel — Design Direction and Adventure
Crafting designs for people, brands and companies that care.

Upcoming/Previous

 

Speaking & Workshops


Upcoming Workshops

The Basics of Hand Lettering  |  Dates, times and locations are up-to-date below.


Upcoming Speaking

American Marketing Association "Calling out Character: Personas in Type" | October 26th, 6pm–8pm
"
Speakers will share techniques they use to translate persona to type. We will explore how artists attract different audiences through hand lettering, screen printing, and graphic design."

Ladies Wine and Design | October 19th 6pm–7pm
"Guest speakers Robyn Tighe with Plant Inspiration and Adam Vicarel with Vicarel Studios to share experiences about their side hustles."

Photo: Shelby Perez

Photo: Shelby Perez

 

Why take a workshop?

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Receive one-on-one instruction and advice on hand lettering processes and techniques.

If you’re an aspiring calligrapher or lettering artist, art director or designer, or just someone who wants to pickup a new skill, this workshop will provide you with the fundamental knowledge that you need in order to pursue intentional lettering practice.

I will talk through my journey as a hand lettering artist; the differences between lettering, typography, calligraphy and type design; step you through the construction and process of a lettering piece; and we'll have a damn good time doing so.

 
 

Fantastic class with some great basic knowledge of hand lettering, good techniques to practice after the class, and Adam was a dynamic instructor and great storyteller - highly recommend!
— Amy J. (class participant)

 
 
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Previous speaking/workshops


 

What/Who

When

Topic


 

The Basics of Hand Lettering Workshop

Beginning in March 2017, I have taught over 100+ students my "Basics of Hand Lettering" course.

This workshop is for people interested in the basics of hand lettering as well as those who have been lettering for years. I will go over the fundamentals of drawing letter forms, speak to the differences between lettering, calligraphy, and type design as well as share my process for conceptualizing, designing, and lettering words or phrases for any use such as branding, advertising campaigns, poster or t-shirt artwork, wedding save the dates, invites and cards.


 

11–13 March 2017

Live painting for the release of Brandcast's product, a web platform that empowers companies to deliver beautiful, mobile-ready websites without code or developers.


 

10 & 14 March 2017

Learn the basics of hand lettering. I will review my process for conceptualizing, creating, designing, and lettering words or phrases for any use from branding and advertising campaigns to a poster or t-shirt. 


 

The Basics of Hand Lettering Workshop

21 February 2017

This workshop is for people interested in the basics of hand lettering as well as those who have been lettering for years. I will go over the fundamentals of drawing letter forms, speak to the differences between lettering, calligraphy, and type design as well as share my process for conceptualizing, designing, and lettering words or phrases for any use such as branding, advertising campaigns, poster or t-shirt artwork, wedding save the dates, invites and cards.


 

University of Dayton Senior Seminar

21 October 2017

Career path, importance of passion projects, doing work you love, and networking.


 

Cleveland AIGA — CSU Visual Communication Design students

20 December 2015
 

Lettering workshop & talk on the importance of passion projects, doing work you love, having a healthy life/work balance.


 

Denver AIGA — Kunsmiller
Creative Arts Academy

24 February 2015

Importance of hard work and intentionally pursing your future.


Speaking topics tend to be about:

  • The importance of doing what you love daily
  • The need for a balance of "work" and "play"
  • How travel/outdoors influence my work/life
  • My overall design process

Workshop/Class topics include, but not limited to:

  • Basics of Lettering 01 (beginner)
  • Basics of Lettering 02 (intermediate)
  • Map Drawing 101