Adam Vicarel — Design Direction and Adventure
Crafting designs for people, brands and companies that care.

Native Roots Brand Insight

Native Roots Brand Insight

Questions for key stakeholders & executive team.

Among many things, any successful branding initiative begins with a thorough understanding of the brand’s current standings—what’s working and what’s not working from both an internal and an external standpoint.

We appreciate your prompt and thorough responses below as these will be the catalyst for much of the branding process. Please feel free to add any additional insight that you may see as helpful or relevant.


Name *
About how many years have you been with Native Roots
Interpret this as you will—there is no right or wrong answer