Describe to me, in your own words, the current Native Roots brand
Interpret this as you will—there is no right or wrong answer
Why do you feel that the Native Roots brand identity needs to be refreshed?
What are you hoping this refresh will accomplish—in your eyes, what would make this brand refresh a success?
Who is your target audience—is this your actualized audience?
Visually, where does your current brand equity lie (the tree, brand colors, typography, the green cross, the wallpaper/patterns, etc)?
In what way does the tree motif represent your brand?
In what way does the wallpaper pattern represent your brand?
In what way does the sans serif logotype and green cross represent your brand?
What aspects of your brand do you think resonate most with your consumers? Why?
What aspects of your brand do you think resonate most with your employees? Why?
What do your consumers think of when they think of Native Roots?
What is the current disconnect from where you are to where you want to be as a brand?
A new acquaintance asks you about Native Roots—how do you describe who you are as a company/business and what you do?
Imagine Native Roots is a person—how would you describe Native Roots’ attitude and way of speaking?
What celebrity or well-known person has a similar voice as Native Roots?
What three words best described Native Roots when the company started?
What three words best describe Native Roots currently? Why did you select each word?
Thank you so much for your input! We value information and strategy-driven design, and your provided responses will be instrumental in our execution of just that. We appreciate your time and effort as a collaborative partner in this process.