Adam Vicarel — Design Direction and Adventure
Crafting designs for people, brands and companies that care.

Lettering

 

Lettering & Typography

The art of hand lettering is a traditional art that dates back centuries. The recent resurgence in this artform was likely spurred by the mass-availability of refined, digital, and pixel-perfected typefaces all over the web.

We embrace the hand-crafted nature of hand lettering: crafting every single letterform, independent of the others, giving the utmost consideration to every curve, line and dot. Perfectly imperfect, these hand-hewn letterforms have a level of character unachievable by simply typesetting a title, word or name.

Bringing unprecedented character to the words we created, our lettering styles or broad and our techniques span the spectrum of heavily digital, and heavily traditional, using everything from brush and ink, pencil and pen, and straight up digital creation with iPads and the pen tool.

Lettering can take many forms: from branding and logotype design, to packaging and title design, to campaign work and murals. Let’s

 

For Branding

Creating a custom logotype for a brand Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam quis lectus finibus, finibus arcu quis, maximus sem. Mauris ut turpis at diam ullamcorper cursus a non sapien.

For Campaigns

Creating a custom logotype for a brand Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam quis lectus finibus, finibus arcu quis, maximus sem. Mauris ut turpis at diam ullamcorper cursus a non sapien.

For Workshops

Creating a custom logotype for a brand Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam quis lectus finibus, finibus arcu quis, maximus sem. Mauris ut turpis at diam ullamcorper cursus a non sapien.

 

For Packaging

Creating a custom logotype for a brand Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam quis lectus finibus, finibus arcu quis, maximus sem. Mauris ut turpis at diam ullamcorper cursus a non sapien.

For Digital

Creating a custom logotype for a brand Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam quis lectus finibus, finibus arcu quis, maximus sem. Mauris ut turpis at diam ullamcorper cursus a non sapien.

 
 

(SHOW BELOW FEATURED LETTERING PROJECTS)

 
SEE PROJECT >

SEE PROJECT >

SEE PROJECT >

SEE PROJECT >

SEE PROJECT >

SEE PROJECT >