Adam Vicarel — Design Direction and Adventure
Crafting designs for people, brands and companies that care.

Creative Direction & Branding


Creative Direction & Branding

All of our branding projects begin with a thorough assessment of who you are, what you do, a competitive analysis, and locking down what your points of difference truly are. Though, we approach branding differently—we strive to bring artistry back into the oftentimes boring world of traditional design. We focus on building a comprehensive brand toolkit, not just a logo. We create a system of graphics and elements that helps your brand feel distinct, memorable and easily identifiable, but we also create a system of secondary assets that adds an additional layer of depth and consideration that helps your brand feel as unique as you are. This is oftentimes inclusive of, but not limited to: your logotype, mark, color palettes, typography, secondary marks, taglines, icons, illustrations, patterns, textures.


A few services we offer within this realm:

Marketing campaigns

Whether you’re working with us to create your brand or you’re already to market, we can work with you to create assets and messaging to help reach your audience in compelling and impactful ways.

Copywriting / Messaging

A brand is more than how you look—it’s what you say.

Brand Strategy and Positioning

A brand is more than just a logo or series of marks. We focus on understnanding your business, your message, your competition, and your consumers to help position your brand in a way that speaks to all of that.

Logo and brand systems

We thrive in the world of branding—helping your business, products and services stand out amongst the competition. We focus on creating a dynamic and rich visual vocabulary that speaks to the diverse offerings of you and your business