Adam Vicarel — Design Direction and Adventure
Crafting designs for people, brands and companies that care.

Musings, Thoughts and Perspective

My Process for Commercial Hand Lettering

Have you ever wanted to get into commercial client lettering, but didn’t really know how to start? The post below is intended to give you a high-level breakdown and a bit of insight on how I went about creating, presenting and refining this lettering piece for Lightshade Cannabis Company, a Colorado-based cannabis brand.

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From Practice to Professional—Turning Your Side Hustle Into Your Dream Career

A review of my conversation with Ladies Wine and Design Denver—how I went from trying lettering for the first time to doing this art full time over the past few years, and how intentionally making time to practice, networking and putting your goals out into the world will give you the momentum that you need to turn your side hustle into a full-time career.

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